How to make sustainability irresistible
Tips from author and coach Virginia Cinquemani
Talking about sustainability and seeing blank faces in response?
Or worse: you’re told it’s too expensive / too difficult / not a priority?
If we want to deliver sustainable outcomes in our work, then communication is an essential skill!
Luckily, I was joined on the podcast by Virginia, a trainer and coach for sustainability professionals, to talk about her new book: The Good Communicator.
Virginia shared so much useful advice for effective communication, including:
Why people are resistant to change.
Why sustainability is still a hard sell for many people.
Why we should co-create with people, not just try to convince them.
